Archive for the Uncategorized Category

The Staff Lounge

Posted in dental design, dental office design, interior branding, interior design with tags , , , , , , , , , on 27 March 2009 by James

I spend a lot of time talking about the front-of-house public spaces in dental offices and their impact on patients and prospects, but today I’d like to talk a bit about one of the back-of-house areas – the staff lounge.   Even though this area is rarely, if ever seen by patients, it is an important part of the design of a dental office as if this area is designed well, it can go a long way toward keeping the staff happy – and everyone knows happy workers are more productive workers!

Typically, the staff lounge is little more than a break room.  Most dental offices do not have the space to make the area much more than a utilitarian kitchenette, laundry, and rest room/locker room area.  If a small area to sit down to eat can be squeezed in this is a bonus.  However, all that being said, the area does not need to be drab and boring.  The space does not have to feel utilitarian.  Once again I reach back to Element One from the five elements of interior branding, Color, Light, & Texture, to point out that by carefully choosing and applying these to the staff lounge can make a room anything by drab.  Here is an example of a fun stool by Turnstone that can be used in a staff lounge that helps give a clean, bright, whimsical feel to the room.

So, when planning your dental office remodel or new build-out, be sure to leave a little space and budget for taking care of the people that take care of you by investing in the staff lounge.

Scoop by Turnstone

Scoop by Turnstone

Just In Time For March Madness: Dr Green Speaks to IDERA

Posted in dental design, dental office design, general with tags , , , , , on 6 March 2009 by James

Just in time for “March Madness” the March 13th IDERA membership meeting will feature former IU basketball star turned dentist, Dr Steve Green.

(this one is not to be missed)

 

Prior to entering dental school in 1980, Dr. Steve Green enjoyed a successful career in basketball. He was a two-time All-American at Indiana University and was Hall of Fame Coach Bob Knight’s first recruit at IU. Dr. Green was a two-time captain of those teams as well as leading scorer and MVP. The 1975 team finished the regular season 29-0 and #1 in the nation. He played professionally for the Utah Stars (ABA), St. Louis Spirits (ABA), and the Indiana Pacers (NBA). After playing in Italy for one year, he attended Dental School at Indiana University and graduated in 1984.
Dr. Green has been practicing dentistry in Indianapolis, Indiana since 1984. He is a board member for the Indiana Foundation of Dentistry for the Handicapped (IFDH) and provides dentistry through their donated dental services program. He has been active with many community organizations and is presently serving as a board member for the ARC of Indiana, an advocacy group for people with developmental disabilities. Dr. Green has enjoyed public speaking for a number of years and combines his love and passion for dentistry and sports in his presentations to all types of organizations.  

 

Time: March 13, 2009 from 8am to 9:30am
Location: Abuelos Traders Point (86th and 465 on the NW side)

 

 

 

 

Dr. Green has been practicing dentistry in Indianapolis, Indiana
Join us from 8:00 a.m. to 9:30 a.m. to network with other dental industry professionals.
 

Protecting Your Investment… from the sun

Posted in dental design, dental office design, interior design with tags , , , , , , , on 4 March 2009 by James

So, you’ve just invested in building out or remodeling your office, but have you done everything you can to protect that investment?  More and more dental offices are being designed with more and more windows so they will be more light and airy and less institutional than in the “old days.”  If the office is located with a great view, many times windows are placed in the operatories so patients can share in the view during their treatment.  All of these windows mean more natural light, which is great, but we all know that the sun’s rays can be quite damaging to wood, fabrics, and finishes.

 

In the “old days” our only option was blinds or shades to help block out the light and prevent fading and damage from UV rays.  This only serves to negate the benefits of that great view and natural light.  What good is that?  In the 21st century we have something better in the form of window tinting.  You can tint your windows, without changing the color or visibility and block almost all of the harmful UV rays.  Additionally, window tinting can improve the energy efficiency of your dental office. 

 

For more information on tinting you can visit www.JagTint.com or www.SolarisFilm.com.  Amazing what can be done today by a product that we used to think was only good for making your car look cool!

 

 

 

What Kind Of Rock Is Your Dental Practice?

Posted in branding, dental design, dental office design, interior branding, interior design with tags , , , , , , , , , , , , , , , , , on 21 February 2009 by James

If your dental practice were a rock, what kind of rock would it be? Would you be a rough, snarly piece of granite, a sophisticated piece of timeless marble, or a smooth, water worn river pebble? Think about it. When you think of each of these different types of rocks, how do each of them make you feel? Throw in some slate. How does that feel? Close your eyes and run your fingers over the surface of each one. What images come to mind? Strength? Power? Stability? Calm? Integrity? Longevity?

The first element of Interior Branding is Color, Light, and Texture. Today we’re talking about texture and how important texture is in the creation of a brand and a strong dental office design.

Look around your office. What materials have been used in the decorating of your dental office? What texture do each of these materials posses? Do they work in harmony with one another? If not, they should. To leave your patients with a singular emotional memory of their time spent with you and your staff, all of the textures need to be working in concert to stimulate the desired emotional response. We want them feeling good when they leave. We want them feeling confident that the work they have received was done well, that it advanced their overall well-being, and that they received value for the time spent. As long as your patients have these types of feelings when they walk out the front door of your dental office, chances are they won’t be cancelling their next appointment and they will be telling their family and friends good things about you and your practice.

Next time you have a quiet moment at the office, spend a few minutes sitting in the waiting room and in one of the operatories and look around at the textures that surround you. If they aren’t conjuring up images and emotions consistent with how you want your patients to feel, or worse yet, they invoke no emotions at all, then maybe its time to thing about a change.

Consumer Trends in Dentistry for 2009

Posted in dental design, general, interior branding with tags , , , , , , , , , , , on 19 February 2009 by James

Our friends at DPReurope.com and the Consumer Guide to Dentistry bring us six (6) trends for 2009. They are:

1. More Convenient appointments
2. Phased Treatment
3. New options for denture wearers
4. Faster, more convenient crowns and other restorations
5. Ditching the drool sooner!

To read the full article, visit “Consumer Dental Trends” at DPReurope.com. Enjoy!

Human Interaction: The Key to Impeccable Customer Service

Posted in branding, dental office design, interior branding with tags , , , , , , , on 17 February 2009 by James

One of the key five elements to creating a solid interior branding message is to create an atmosphere where positive human interaction is common place.   I find myself once again writing about one of my favorite establishments, Cafe Patachou, and their incredible culture of positive human interaction.

I was their yesterday with my usual assortment of Sunday brunch friends, but this week there was a larger than normal crowd as a result of the Dealers Expo convention in town. We ordered our usual assortment of omlettes, I always get the Omlette-of-the-Day and my friend Kevin usually gets the OverAchiever omlette. Yesterday, he tried to order something different. The item he attempted to order first contains avocado, but we were told that they were already out of avocado. Now, mind you, we usually don’t make it to brunch until well into the “lunch” side of brunch. Anyway, not having avocado, Kevin returned to his usual omlette, the OverAchiever, which contains horseradish. (It’s wonderful in case you were wondering.) When we received our food, both Kevin and Jon, who also ordered the OverAchiever noticed that their omlettes did not contain the usual quantity of horseradish and asked our server for more. Jamie, our server said, “No problem!”

Well, a short time later she was forced to return to our table and report that they had also run out of horseradish. Obviously, the kitchen was not having a good day! Well, to cut to the end of the story, when we received our bills, Jamie had heavily discounted our meals as a result of the problems the kitchen had experienced in filling our orders. No one had asked her to take this action, but it definitely went a long way to making each of us feel that our patronage is valued and insures that we will continue to speak highly of the restaurant, its staff, and keep coming back. All of this transpired without anyone getting flustered or agitated and we all left feeling good about our dining experience.

To build a strong interior branding message, every business needs to spend time deciding exactly how they want their staff to interact with clients and prospects. This cannot be left to chance. Once the decisions are made, it is critical to train to these standards and procedures. Only in this way can any restaurant, business, or dental practice assure that their branding message is being heard by the customer.

Küster Dental Helps Create Dental Vendor Association

Posted in dental design, dental office design, general, interior branding, interior design on 2 February 2009 by James

(Indianapolis, IN February 2,2009) –  James Kuester, Principal of Küster Dental joined with other central Indiana business people who are focused on serving the dental community to create the Indiana Dental Education and Resource Association (IDERA).  The group’s mission is to become an education and referral source for dental professionals who are seeking quality connections to the greater business community.  Additionally, IDERA will strive to provide to any dental community groups quality topical speakers who can address issues and concerns that are facing the dental professional’s practice.  IDERA had its first official meeting and launch at Abuelo’s (www.Abuelos.com) on Tuesday, 20 January 2009.

 

“Numerous groups exist today to aide dental professionals with industry issues but none until the formation of IDERA existed for the vendors of the dental community,” stated Chris Reed, the Executive Director of IDERA.  “All IDERA members are central Indiana business people who want to serve the dental community.  Together we will strive as representatives of IDERA to provide quality services and IDERA can provide the accountability piece that dental professionals desire but until now has not been made available.”

 

Dr. Gary Llewellyn was quoted as saying, “As a dentist and founder of www.eDentist.com I think IDERA will be a terrific resource for the dental community.  I view it as a one-stop shop for meeting my resource needs.  Members of IDERA represent many of the service needs for running a successful dental practice. “ 

 

About the IDERA: The IDERA is made up of professionals from the following industries: Accounting, Advertising, Audio Visual, Attorneys, business credit/leasing, communications, construction, consulting/business coaching, counseling, CPAs, financial services, furniture, graphics design, HR services, insurance/employee benefits, interior/practice suite design, IT/software consultants, marketing, photography, printing, promotional, property maintenance/landscaping, recruiting, security, signage, telecommunications, web designers. 

 

The IDERA is striving to help Dental Professionals gain access to quality educational opportunities, vendor contacts and referrals of business partners in the community.  Another purpose is to facilitate the building of new relationships for our IDERA members who are vendors to the dental community. 

 

For more information about the IDERA visit www.dentaltalkindiana.com or call Amanda Tong at 317-917-2000 Email atong@fileengine.com

One Man’s Junk Is Another Man’s Treasure

Posted in dental design, interior design with tags , , , , , , on 18 October 2008 by James

When I’m working on a dental office design project I am always looking for interesting materials that will help me to create a unique space and interior branding message that is consistent with my client’s overall branding.  One of the sources for fun and interesting materials is the local architectural salvage store.  At Doc’s Architectural Salvage I can find all sorts of interesting treasures that can be incorporated into a project to help give it that special something that will make a memorable impact on the dentist’s patients. 

For example, old doors are very versatile.  Old barn doors can be brought inside and used as part of a conference room or meeting area where double doors are required.  Another neat feature is to use a door as the top for a conference room table.

Carriage Door Table

Carriage Door Table

 

 

 

The unusualness of this alone is enough to stimulate an emotional response in patients and have them talking about their trip to the dentist to all of their friends.  Of course, this is what we want out of the interior design! 

 

 

The rich patina and distressed nature of so many of the objects to be found at a salvage store go a long way toward setting a definite mood.  By choosing the right pieces, richly worn but not broken down, a real feeling of comfort and hominess can be achieved.  Additionally, so many pieces capture a grandeur that isn’t often seen in late 20th century architecture and furnishings.

 

Gothic Door

Gothic Door

 

 

I’m also a big fan of mixing and matching materials and textures.  So, when I use something like an old chair or sofa, I like to breath new life into the piece by adding new cushions or upholstery.  New throw pillows also go a long way to helping to create a rich and comforting mood.  With the older pieces throw pillows made of leather really add a subtle up-scale touch to a waiting room.  Of course, we have to be conscious to use leather that has been treated for commercial applications.  After all, while the room may look like someone’s living room, it is going to receive a lot more wear-and-tear than one!

Also, adding a resin panel with an interesting pattern or color in place of glass in doors can help provide cohesion to a theme.  This feature is also a good way to allow natural light to pass into hallways from waiting areas without diminishing privacy.  I recently used Lumicor’s Botanicals in Natural Leaf in the French Doors leading from the waiting room to the treatment rooms as part of the remodel of Dr Robin Raub’s offices in Noblesville, Indiana.  This same leaf theme was also picked up in the upholstery fabric and coordinated with the framed prints of woodland ducks that Dr Raub has throughout his office.

So, even though the office is getting a facelift, this does not mean that everything in it has to be brand new.  Remember, one man’s junk, with a little creativity and innovation, can become another man’s treasure that will help to create a unique interior design and interior branding message that sets the new office apart from all it’s competitors.

At the IDDS Golf Outing

Posted in dental design, general with tags , , , , , on 15 October 2008 by James
This past Sunday I spent a beautiful, sunny afternoon sitting on the 17th green at Hillcrest Country Club (www.hillcrestccindy.com) watching for a lucky golfer in the IDDS Foundation Annual (www.indydentalsociety.org) Golf Outing to hit a hole-in-one!  I had my book, I had my cooler of Diet Coke (should have been vodka), and my lounge chair.  I even had my hole watching buddy, Wanda from ProAssurance (www.ProAssurance.com) to talk to and to help me not miss any of the action.
 
Alas, though we had a great time talking to each foursome as they came through, the $5,000 prize was in no danger of being one.  Out of 52 golfers on Sunday, only one put their ball on the green on from the tee.  Regardless, we had a great day!  I’ve uploaded some pic’s for people to see.
Thanks to Carolyn Hansen and everyone that put together a wonderful event!      

 

 

James Kuester to Speak at The Art Institute of Indianapolis

Posted in dental design, general, interior design with tags , , , , , , , on 2 October 2008 by James

(INDIANAPOLIS, IN. 2 October 2008) –James Kuester, principal of küster will be speaking to students at The Art Institute of Indianapolis on Thursday, 9 October 2008 as part of their “Pizza with the Pro” series.  The series is aimed at providing Interior Design students at The Art Institute an opportunity to hear first hand about the different directions their degree can take them in their career.  “We like to bring in professionals that are able to open our students’ minds,” says Nicole Stultz, Career Services Advisor for The Art Institute of Indianapolis.  “We order pizza for the students and they get to listen to [a professional’s] presentation,” adds Stultz.

For his presentation James will be focusing on his work in commercial design and interior branding for clients such as The Coca-Cola Bottling Company, Advanced Cosmetic Dentistry and TMJ, and The Tech Stop.  Interior Branding focuses on combining the elements of color, light, and texture; human interaction; technology; ergonomics; and a “defining touch” to design the emotional response in clients, that is, a company’s brand.

ABOUT The Art Institute of Indianapolis:  The Art Institute of Indianapolis is one of The Art Institutes (www.artinstitutes.edu), a system of more than 40 locations throughout North America, providing an important source of design, media arts, fashion, and culinary arts professionals.  The Art Institute believes that at it’s school, students have a unique opportunity to learn from professional instructors in a hands-on environment that will help them get ready for the real world.  The Art Institute of Indianapolis is a branch of The Art Institute of Las Vegas.