What Does Your Brand Smell Like?
Silly question? Not really. One of the strongest senses we have and one that makes the greatest impression on how we remember spaces and experiences is what those spaces and experiences smell like. Much of the appeal of coffee houses is the aromatic smell of coffee. I know people that don’t even really like drinking coffee that like to hang out in coffee houses because they do like the smell of them.
Think back to when you were a kid and your mom just baked a batch of chocolate chip cookies. What did the house smell like as the sheets of cookies came out of the oven? Isn’t this one of the most pleasant memories you have from childhood? Or, take the upcoming Thanksgiving holiday. How often is the smell of pumpkin pie, fresh baked bread, and turkey roasting referenced when someone is describing their Thanksgiving memories? Obviously, the smells of the holiday have as much if not more to do with its special place in the American psyche as the actual flavors and time spent with family and friends.
In crafting a dental office design that builds a strong interior brand for clients it is as important to pay attention to the smells that are created as it is to the color, light, and textures that are used. To create a strong, positive mental image in the minds of patients, we want to engage as many of their senses in the dental office design as we possibly can. The sense of smell cannot be omitted from the list.
So, does your dental office smell bright and clean? Does it smell of antiseptic? How about vanilla, flowers, or spice? What images does its smell conjure up in the minds of your patients? Think about it, “What does your brand smell like?”
