The Five Elements Gain Two New Members
Wednesday I spoke to periodontal students at the IU School of Dentistry. As I suspected, the students were thoroughly delightful, asked wonderful questions, and I really had a great time. We had a great dialogue on dental office design for a full two hours!
Later that same day I met with Torrey Dawley from Sandpaper Studio and we filled a full hour talking about branding and how important impressions make on the success of any business, not only dental offices. Again, another fully engaging conversation in which the time just flew by!
So, what does all of this have to do with dental office design and where am I going with today’s post? Well, between my preparation for Wednesday’s talk to the dental students on interior branding and dental office design and Wednesday afternoon’s talk with Torrey, I’ve come to realize that my Five Elements of Interior Branding for creating a successful dental office design are missing two important elements. Now, it goes without saying, as I’ve blogged about both of these points several times, that I’ve been including them in the dental office designs that I’ve created. What I haven’t done, prior to now, is quantify them and give them their own place within the Interior Branding Elements framework.
So, what are these two additional elements inquiring minds want to know? Regulations and Costuming. The Five Elements become Seven.
The three areas of HIPAA, OSHA, and ADA, not to mention the other various building codes, have a huge impact on the design considerations for any dental office design project and their importance cannot be overlooked. Thus, I’ve decided to give them their own place within The Elements.
Costuming deals with what the dentist and the dental staff are wearing. In the Element Human Interaction I’ve always addressed the importance of making conscious decisions regarding how one talks with patients, scripting this, and training to the script, and I’ve touched from time-to-time on the dress of the staff. I believe the dress, or costuming, has been getting short-changed and it is time to give it its own Element.
Look for me to be addressing both of these in further detail in upcoming posts on dental office design. Look, too, for an updated white paper that includes these elements. I’ll keep you posted on when that’s ready for download. Have a great weekend everyone!
