3-D Digital X-rays are Cool!
Last week I attended a seminar on 3-D digital X-ray. What amazing technology! The things that are able to be done with cone beam systems and the improvement in patient diagnostics and care that are possible are simply mind-blowing. Okay, the real engineer geek in me was coming out during the seminar, as I was really getting excited about this.
So, what does this have to do with dental office design? Well, my third element of interior branding is the Application of Technology. In this element we make use of technology to improve the patient experience. There are many ways to accomplish this task and now, I’ve learned about another one that fits the bill. Being able to show a patient, in brilliant, 3-D images, exactly what is going on inside their mouth and with their care can only heighten the level of trust and comfort level they experience under care. An increased level of trust and comfort translates into fewer canceled appointments and more referrals; both of which are crucial to the bottom line of any dental practice.
My job as a designer is to help my clients integrate such technology into their overall branding message. All of the elements need to work together to create a complete dental office design. Focusing too much on any one element to the detriment of the others will leave the branding message weak and vulnerable and diminish the potential returns from the investment made in that area.
While I’m at it I need to put in a plug for Jim Pienkowski from Planmeca. If you have an opportunity to hear Jim speak, I recommend you do so. He is a charming and engaging speaker and he knows his subject matter well. The members of the Indiana Dental Education & Resource Association (IDERA) were able to schedule Jim to speak at their Fall Workshop courtesy of Jeff Paden and the good folks at Midway Dental Supply.
