Promoting My Clients
After the dental office design is finished, the contractors have all put away their tools and gone home, and the furniture, artwork, and accessories have all been put in place, I really enjoy helping to promote my clients’ businesses. Over the years I’ve helped put on several open houses and cocktail parties where we’ve invited patients, prospects, and the media to come in and see the new or remodeled dental office. These types of events are fun and they really help spread the word that the doc has something new to brag about. And, what is better than word-of-mouth marketing? Nothing in my opinion. Friends telling friends how great your dental office design is and what a wonderful dentist you are goes much farther in building a strong patient base than all the advertising in the world.
Obviously, I have too many clients for me to use all of them for my own personal services. However, that does not stop me from telling friends about them. I do a lot of networking and am always mentioning my clients’ practices to anyone that will listen. Of course, if someone mentions a specific need, a periodontist on the north side of town, for instance, then I’m able to offer up a very specific referral to my client’s practice.
Recently, I’ve started posting video tours of my clients’ offices on my website. I’m very excited about this new way I can share new about my clients’ and their dental office designs. The more I can do to help them grow their practices the happier I am. If you have any ideas or suggestions I’d love to hear them!
