The Creative Process

I just got off the phone with a client where we were stepping through some of the more technical details of their dental office design. At the end of the conversation the client had a much better understanding as to why certain things were done a particular way and what technical and code issues were impacting his design. For example, the American Disabilities Act requires a certain amount of clear floor space for wheel chair access to toilets and lavatories which then has a direct bearing on the shape and configuration of the bathroom.

I very much enjoy this part of my job; the part where I help educate my clients on what has impacted their dental office design. Whether this is building codes, physical constraints in the building, or just the colors they told me they like or don’t like during our initial interview, I believe working through what has been done and why helps build a stronger relationship with the client and makes them more a part of the creative process.

The earlier I get involved with a client the more enjoyable the process is, too. As I work with my clients as part of the team exploring location and remodeling options, the more I learn about the unique needs, likes, dislikes, and wants of my client that I can weave into the ultimate dental office design. I am a firm believer that this enhanced knowledge and insight produces a far more creative and tailored design solution with increased value in the dental office design and interior branding solution which translates into lower cost and increased return on investment for my clients.


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