Back to the Supper Club
Over the weekend I got to return to one of my favorite type of places, a Wisconsin supper club. If you’ve never been to one, folks, you’re missing a real treat. The food is good, the atmosphere friendly, and the décor is straight from the mid-20th century. Boomerang patterned vinyl laminate countertops, 12” square asbestos floor tiles in the bathrooms, mixed with knotty pine paneling, hardwood floors, and pictures of wildlife. What I find most interesting is that even when something wears out and has to be replaced, its replacement is chosen to fit into the spirit of the décor. I will temper this a bit by saying that over the years the replacement parts, such as faucets, hand dryers, and dining room chairs, have added a bit of kitschy eclecticism and added charm to the interior design.
So, “What does this have to do with dental office design and branding?” you ask. I relate all of this to demonstrate a point. If a little restaurant in the rural wilds of Central Wisconsin can pull together a distinct interior design and branding message that leaves patrons with a warm, fuzzy feeling, and I’ll admit, one of a bit of nostalgia for over 65 years, then with a little thought, effort, and commitment, a dental office ought to be able to do the same. All it takes is deciding what your branding message is going to be and utilizing your dental office design to realize that message.
Next time you’re in Central Wisconsin be sure to stop by a supper club – preferably one that is out in the woods on a lake somewhere.
