Küster Dental Weblog

This morning I had my six month cleaning with my own dentist.  I suppose that since I spend so much time working on dental office designs and have a great relationship with Dr Alexander and his hygienist, Gretchen, I always look forward to my visits.  This morning was no exception.  In fact, Gretchen and I had to interrupt my cleaning as we worked each other up into a great laughing fit this morning.  Laughing is not exactly an easy thing to do when fully reclined with a mouth full of water!

Isn’t this how a trip to one’s dentist should go, however?  Shouldn’t it be a fun experience that you look forward to every six months?  I think so.

Dr Alexander has two offices.  One is newer and larger and incorporates many of the newer design ideas of what a dental office should look like.  The one I like to go to, however, is his older and smaller office.  He’s recently done a simple update to this office, incorporating the ideas of the first element of interior branding, Color, Light, & Texture, in a fresh color scheme, new furniture in the waiting room, and new artwork on the walls.  The space looks great!

Even so, what I believe makes the greatest impact on Dr Alexander’s branding message in this space is the people.  They really understand the importance of the second element which is Human Interaction.   If they didn’t I can’t imagine getting into such a laughing fit as I did this morning.  Going to see them is just plain fun! They really are true to their branding message, “Making People Smile!” Now, my challenge it is to help every client create their own unique dental office design and branding message that leaves their patients feeling this way!