A New Technology that May Enhance the Client Experience

I came across the following press release for a new on-line appointment scheduling system that allows an email to be sent to patients who are in need of a visit inviting them to schedule an appointment.  From reading the PR it sounds like this could be a nice use of technology that would enhance a patient’s experience with their dentist.  Does anyone have any experience with it and care to comment?
http://www.prnewsnow.com/Public_Release/Dental/222038.html  

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