Küster Dental Weblog

Over the last several weeks we have been discussing the five elements that comprise interior branding. As you recall these elements are: color, light, and texture; human interaction; application of technology; ergonomics; and the “defining touch”.  The objective is to craft the total experience for the patient and generate a set of emotional responses that will keep them coming back and will cause them to tell their friends about how great they think you and your practice is.  By paying close attention to the five elements and the interaction between them, what exists and occurs inside the four walls of your practice will be a strong, strategic tool for building your business.  Competition is stronger than ever and the days of merely hanging out a shingle and sitting back while the patients roll in are gone. 

Every experience a patient or prospective patient has when they set foot inside your front door defines your brand in their mind.  Leaving that experience to happenstance rather than having had defined and controlled it is a sure way to gamble with your practice’s future health.