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Lovin’ Daryl Travis

I just started reading Daryl Travis’ book, “Emotional Branding: How Successful Brand Gain the Irrational Edge.”  I’m LOVIN’ it!!!  Travis is talking about everything that I’ve been saying and pouring into brand development and brand management for that last 18 years or so.  (Okay, I’m not really showing my age.)  :-)   I’ll keep you posted as I progress through the book, but so far it is spot on.

This entry was posted on 4 April 2008 at 8:02 am and is filed under Uncategorized with tags , , , , . You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.

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